The lifeblood of any online business is the traffic that passes through its pages. Keeping this traffic constant is crucial for the business to survive and become a success. There are many ways to ensure that a business receives the amount of traffic it needs, and any online business owner needs to implements these strategies for optimal traffic generation.To get a website’s audience coming back for more, having quality content posted on the business website in the form of blogs or articles will do the trick. The content needs to be high in quality and related to the business niche. Regularly updated content of this caliber will keep audiences interested enough in providing the return traffic necessary to translate into sales.Taking advantage of the popularity of today’s social media tools can also be an effective way of ensuring repeat traffic. Social networking tools such as Facebook, and micro-blogging applications like Twitter can be used to invite website visitors to become regular subscribers.Teleseminars are another way to get repeat traffic. Based on a topic from the businesses’ niche, a business owner can hold a conference via phone with several clients who have opted to participate. Providing a list of useful tips, strategies, and solutions, a teleseminar will add value in terms of acquiring repeat traffic.Another method used to keep the target demographic coming back for more are webinars. These visual version of teleseminars are more interesting, and can provide the website’s audience with the same useful tips, strategies, and solutions in graphic format.
If your main business is an online marketing business, and your goal is to earn some money right now, offering add-on services to others can be a great way to generate income that you can use for your business.However, trading hours for dollars, while easy and convenient due to the fast pay off, is very limited. By its very nature, hourly work is limited due to the fact that time is limited. There are only so many hours in the day. In order not to get sidetracked away from your main business, heed these warnings.
Charge Enough — If you decide to offer services to others while you build your actual Internet business, it is important that you know how much to charge. Charge enough that you won’t feel resentful about doing the tasks and enough that the money will make a difference for your life and business. Remember that you really don’t have 40 hours a week to bill. You are probably lucky to have five billable hours a week because you’re trying to build your real business too.
Be Dependable — If you’re going to offer a service, by all means, stick by your word and give the people what they are paying for. They don’t care, or need to know, that you care more about building your income rather than providing this particular service to them. All they need to know is that you are dependable and that you provide a good service for a fair price.
Limit Offerings — Don’t compete against yourself by offering clients services that put them in a position to compete with you. Offer services to those who offer complementary information and products to yours. For instance, if your expertise online is offering information products to baby boomers who are launching start-ups, the last thing you should do is offer ghostwriting to those who are offering the same type of products. Save your talent for your niche for yourself. In addition to limiting the subject matter, limit the actual amount of time you offer services. Leave time for your own business.
Take Breaks — When providing services, it can get very hard to take a break. Time is money and, therefore, you must force yourself to take breaks during the day. Get off the computer and walk around. Ideally, you should get off the computer every hour for at least 10 minutes to do some sort of exercise. If you don’t, you will get burned out and have nothing left for your own business. If you need to, set a timer. One tip from a work-at-home mom is to get up every hour and do housework really fast for 10 minutes. You’ll be healthier, and you’ll have a cleaner house!
Remember Why — Never forget why you decided to provide a service! You want to provide this service in the short run so that you can generate cash for your real online business endeavor. It’s very easy to get turned on by the money you can make as a service provider to the point that you forget that you were building an income empire before you started offering add-on services. Leave time for yourself and remember why you must!